How to Get BETTER Reviews:

6 Benefits of Customer ratings

1. Customer ratings increase exposure and improve local SEO.
   Reviews alert web crawlers that a business is relevant to the searcher. Getting regular Customer ratings is one of the fastest and most important ways to improve local SEO and increase your visibility
2. Customer ratings increase brand trust.
   Transparency is becoming more and more relevant for consumers. 86% say it’s more important than ever, and 94% say they’re more likely to be loyal to a transparent brand. The growing relevance (and importance) placed on transparency can largely be accredited to the accessibility of in-depth information about any given business. The fact is that before engaging with you, online research is the first thing customers do. And the majority of them read reviews. Positive reviews increase customer trust in a local business significantly. The way businesses respond to reviews, both positive and negative, also impacts customer trust. 89% of consumers read business responses, and 56% say a business’s responses have changed their perspective on the business.
3. Customer ratings create a valuable feedback loop.
   One of the biggest advantages of customer ratings is the feedback loop and customer intelligence you can utilize. Every rating can serve as a customer survey response, and generally includes a few key insights:
   • Whether or not you delivered a positive customer experience
   • Where you excelled or under-delivered
   • How you can improve
   Reading positive and negative customer ratings can tell you exactly what you’re doing well and where there’s room for improvement.
4. Customer ratings improve the click-through rate of your website
   Any business knows how vital it is to get customers to click on their website when it shows up in a search. You may spend all the time and money in the world to improve your SEO strategy, but if people aren’t actually clicking on your site, all that effort is pointless. Luckily, customer ratings increase the click-through rate of a business’s website. And the more clicks a site receives, the higher it climbs in Google’s rankings.
5. Customer ratings increase revenue.
   Through their direct optimization of a number of factors (visibility, SEO, feedback, trust), customer ratings increase the amount of money businesses bring in. They have a direct impact on purchasing decisions and the way customers find and choose which businesses to buy from. And because methods of collection are so much cheaper than other forms of marketing, a Customer ratings strategy is one of the most cost-effective campaigns you can use.
6. Customer ratings are basically free advertising.
   The fantastic thing about customer ratings is that there are no fees required to leave or receive reviews. For small businesses and consumers alike, that means that reviews can flow freely, and insights can be gained without setting aside more money in a potentially tight budget. Just tell your customers how quick and easy it is to leave a free review (and that they don’t even have to write a comment to give you a star review), and you’ll see reviews roll in and a boost in your SEO ratings.