How to ask for customer ratings.
Getting more reviews isn’t difficult—it just requires you to ask your customers for them. You can request reviews in person or via text. No matter what channel you use, think about the following:
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Choose the right timing.
Determine the right moment to invite your customers to leave a review. Usually, downtime in the sales process is ideal. -
Explain why your customer’s opinion matters.
People are more likely to collaborate if they understand why you need their help. Let your customers know that their feedback is important to you and that you use it to improve your business. -
Be transparent about your motive.
There’s nothing wrong with informing your customers that you’d like to get a review because it helps you stand out in Google search results, especially if they’re having a good experience. -
Set expectations.
Tell your customers what you want them to do. Be clear about the process: How will they be receiving the invite to give the review? When will they be receiving the invite to rank your product or service? What channel should they be aware of? -
Eliminate barriers.
The harder it is for customers to leave reviews, the less likely they will. Make the rating and commenting process as easy as possible. -
Personalize the ask.
Make your customer feel special and try to personalize the ask as much as possible, depending on the channel you’re requesting it through. -
Thank your customers for leaving a review.
Saying “Thanks!” is a must. Depending on the process, you can do it beforehand or once your customer has left the review. Whether the feedback is good or bad, responding to reviews in an assertive and timely way is a good practice—and saying “Thank you!” should be part of that. -
Follow up if you didn’t get the review.
If a customer does not respond to your initial invite, no worries. You can send a friendly reminder through your communication channels.